Apple-Made sneakers made for employees in 1990s up for Sale at Rs 42 Lakh
Apple has put it's special collection of sneakers, which were made in 1990s, on auction for an exorbitant price of 42 Lakh.
Apple has put it’s special collection of sneakers on auction for an exorbitant price of 42 Lakh. The sneakers were made by the tech giant for it’s employees in 1990s and were never sold to the public. Now, after many years, Apple has decided to sell them. The sneakers are of white colour and has the old rainbow Apple logo.
These rare shoes were a special giveaway during a National Sales Conference in the mid-’90s. The auction of these limited-edition sneakers is being held by Sotheby’s.
Sotheby’s stated on it’s website that “Custom-made for Apple employees, these ultra-rare sneakers were a one-time giveaway at a National Sales Conference in the mid-’90s. More than 22,000 Apple consumers purchased clothing and accessories from the brand in 1985, a testament to the public’s dedication across categories. For the products outside of Apple’s zone of expertise, they would partner with leading brands such as Lamy, Honda and Braun to apply their iconic Apple branding to various white label products.”
“Featuring a predominately white upper, the old school rainbow Apple logo — on both the tongue and lateral quarter — is a standout detail. Having never reached the general public, this particular pair of sneakers is one of the most obscure in existence and highly coveted on the resale market,” it added.
The Cupertino-based tech giant didn’t actually make these sneakers themselves. For the production of these sneakers, Apple partnered with Omega Sports. Apple reportedly used to lend its brand name to a few companies for special edition products, including Honda and Braun back in the day.
These sneakers feature an Apple logo and have a predominantly white upper, with the old school rainbow Apple logo on the tongue and lateral quarter. They were never released to the general public, making them extremely rare and highly sought after on the resale market.
Considering the high prices people have paid for Apple products in the past, like a first-generation iPhone selling for Rs 63 lakh, these sneakers have been listed at a starting price of $50,000 (around Rs 42 lakh). The report also suggested that the final bid price could be even higher.
