WhatsApp rolls out 32-person video calling feature on Windows beta

Meta-owned messaging platform WhatsApp is rolling out a new feature to create video calls with up to 32 people, on Windows beta.

San Francisco: WhatsApp keeps updating its features almost every month. In this episode, WhatsApp is all set to roll out its 32-person video-calling feature.

Meta-owned messaging platform WhatsApp is rolling out a new feature to create video calls with up to 32 people, on Windows beta. Beta users will receive a message that invites them to try calling their groups, reports WABetaInfo.

Earlier, only the ability to place audio calls with up to 32 people was available on Windows. However now, with the latest update, beta users can also video call with up to 32 people.

The new feature is currently available to some beta testers that install the latest WhatsApp beta for Windows update, and is expected to roll out to more users over the coming days, the report said.

In November last year, Meta Founder and CEO Mark Zuckerberg had announced this feature for Android and iOS. Earlier this month, it was reported that the messaging platform was rolling out a screen-sharing feature for video calls to some beta testers on Windows.

With this feature, users will get the choice to share a specific window or the complete screen with everyone participating in the video call.

Meta (formerly Facebook) on Tuesday announced that WhatsApp Business has surpassed 200 million monthly active users globally, up from 50 million in 2020.

Soon, businesses will be able to publish ads directly to Facebook or Instagram from the app and there will be no requirement of a Facebook account, said Meta Founder and CEO Mark Zuckerberg.

Meta said it’s also testing letting businesses automatically send personalized messages to multiple customers for a fee.

“Starting soon we’ll begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalised messages to their customers — like appointment reminders, birthday greetings or even updates on a holiday sale — in a faster and more efficient way,” the company said in a statement.

“When people click on an ad, it opens a chat on WhatsApp so they can ask questions, browse products and make a purchase,” the company said.

“These ads are one of the most powerful ways to drive potential customers to message them on WhatsApp and this will open new opportunities for WhatsApp-only small businesses that need a simpler way to get started with advertising,” it added.

The sellers can create, purchase, and publish ads for Facebook and Instagram directly from within the app.

Also Read: Meta Introduces Parental Control Across Instagram, FB, Messenger

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