Amul pays tribute to industrialist Rahul Bajaj through a unique post

Renowned Industrialist Rahul Bajaj passed away yesterday in Pune at the age of 83. He suffered from pneumonia and a heart problem. In order to pay tribute to the industrialist, Amul posted a picture of Rahul Bajaj along with Amul mascot.

The Amul mascot and Rahul Bajaj were seen riding iconic Bajaj scooters side by side. “Amul Topical: Tribute to one of the most dynamic and respected industrialist,’’ reads the caption of the post on Instagram.


Prime Minister Narendra Modi and President Ram Nath Kovind also mourned the passing away of industrialist Rahul Bajaj. “Shri Rahul Bajaj Ji will be remembered for his noteworthy contributions to the world of commerce and industry. Beyond business, he was passionate about community service and was a great conversationalist. Pained by his demise. Condolences to his family and friends. Om Shanti,” said PM Modi.

Similarly President Kovind said: “Saddened to learn of Shri Rahul Bajaj’s demise. A doyen of Indian industry, he was passionate about its priorities. His career reflected the rise and innate strength of the nation’s corporate sector. His death leaves a void in the world of industry. My condolences to his family.”

Bajaj had taken charge of the Bajaj Group in 1965 and during his captaincy, the group soared to one of the biggest in the sub-continent.

Rahul Bajaj is credited with the ubiquitous two wheeler in Bajaj Auto and the cult campaign of ‘Hamara Bajaj-Buland Bharat ki Buland Tasveer’ which brought slick world class advertising to Indian TV screens and a corporate brand campaign that resonated with the Indian public much before TV ads took off.

He was a former Rajya Sabha member and was awarded the Padma Bhushan in 2001.

On Twitter, Kiran Mazumdar-Shaw, Executive Chairperson of Biocon said: “Industrialist Rahul Bajaj, Former Chairman Of Bajaj Group, Dies At 83 – I am devastated – he was a dear dear friend and will miss him dearly. The country has lost a great son & a nation builder. Om Shanthi.”

On his part, Uday Kotak, CEO of Kotak Mahindra Bank tweeted: “Rahul Bajaj: bold and fearless. A rare businessman who spoke truth to power. A proud Indian. Built world class enterprise. I am truly honoured to know him. Will miss him.”

Further, Harsh Goenka, Chairman of RPG Enterprises said: “The ‘spine’ of Indian business cracks. A close family friend, he was a visionary, straight talking and very respected for his value systems. An era ends! He leaves behind the two most capable sons in Indian industry, Rajiv and Sanjiv. #RahulBajaj Om shantia”

(With inputs from IANS)

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