Tata extends sponsorship deal for IPL title for five years
The Tata Group has extended its title sponsorship of the Indian Premiere League (IPL) for another five years for Rs 2500 crore.
The Tata Group has extended its title sponsorship of the Indian Premiere League (IPL) for another five years for Rs 2500 crore. The sponsorship has been extended from 2024 to 2028. At the same time it the company has made the highest-ever sponsorship amount in the history of the league.
Confirming about the news, IPL chairman Arun Singh Dhumal said, “The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey.”
“The record-breaking sum of INR 2500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds in the world of sports,” he further added.
“This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact. TATA Group’s commitment to cricket and sports is truly commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment,” IPL chairman said.
It is worth mentioning that the Tata Groups had replaced the Vivo as IPL title sponsors for the last two season.
Ms Kalinga