New Delhi: The Chinese technology company, VIVO, will come to an end as TATA will be replacing the smartphone brand as the title sponsor for Indian Premier League (IPL) 2022 and 2023 seasons.
Reportedly, the decision over the change in sponsorship came during the IPL Governing Council meeting today.
Following the governing council meeting, IPL chairman Brijesh Patel confirmed that the Tata Group, one of India’s largest business conglomerates has come on board.
According to report by Cricbuzz, VIVO had pulled out of IPL sponsorship in 2020 due to the rising anti-China sentiment in the country. While VIVO returned as the chief sponsor in 2021, the association is now set to end completely ahead of the 2022 edition.
Notably, Vivo has a couple of years left in its sponsorship deal with the league and during this period, Tata will remain the main sponsor. The league will now be called Tata IPL.
Vivo had a deal of Rs 2200 crore for title sponsorship rights from 2018-2022. However, the Chinese smartphone makers had paused the deal for a year in 2020 in the backdrop of the Galwan Valley military face-off between the Indian and Chinese Army soldiers, when the rights were transferred to Dream 11.
However, Vivo were back as IPL title sponsor in 2021 and the original five-year deal got extended till 2023 because of the one-year break. Following Tuesday’s GC decision, the Tata Group will step in and remain the title sponsor for the 2022 and 2023 seasons.
Ms Kalinga