Swiggy enables customized food choices for users with new ‘WhatToEat’ feature
With the new feature, users can now choose what they are craving for, by selection from the 'mood-bubbles' available on the Swiggy app.
Online food delivery platform, Swiggy, has introduced a new ‘WhatToEat’ feature. The feature aims at simplifying food selection process and enables personalized recommendations catering to the user’s current mood and requirements. Swiggy called it as an ‘industry-first’ feature that looks into the customers’ mood, location, location, order history, the time of the day and other preferences, before rolling out recommendations.
Users now will have the scope to choose what they are craving for, by selecting from the ‘mood-bubbles’ available on the app. Through this feature, Swiggy will inform the user if their order made, is based on their order history, local trends, or popularity, and other options.
To ensure the smooth-functioning of the newly set process, Swiggy’s ‘WhatToEat’ feature offers a total of ten personalized recommendations to users, cutting their time through the overwhelming number of options and choices available.
Ms Kalinga