Tata Sky & Amazon launch special Fire TV Stick

New Delhi: Direct-to-home service operator Tata Sky and online streaming platform Amazon Prime have jointly launched a special variant of the Amazon Fire TV stick and have paired it with a new service called Tata Sky Binge.

In Tata Sky Binge content across video streaming services will be available on television. It will be accessible through the purchase of Amazon Fire TV Stick – Tata Sky Edition, to allow users to view content from apps like Amazon Prime Video, Hotstar, Sun NXT, Eros NOW, and Hungama Play.

The service will be available to all Tata Sky subscribers at ₹249 a month, along with a 30-day free trial. Additionally, new subscribers will get three months’ access to Amazon Prime at no additional cost. The introductory pack will comprise an Amazon FireTV Stick – Tata Sky Edition & Alexa Voice Remote with the Tata Sky Binge app installed, enabling access to content from multiple apps.

It is important to note here that Tata Sky is not the only DTH service providers that are aiming to merge streaming and DTH services. Airtel, with its Airtel TV, is also trying to do something similar. Meanwhile, Jio is also planning to introduce something similar that will aim to merge streaming and DTH services. The Jio service could be launched along with the Jio GigaFiber launch in July or early August.

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