T-Series becomes 1st YouTube channel to surpass 100M subscribers

New Delhi: T-Series became the first ever channel to cross the magic number of 100 million subscribers on YouTube on late Thursday.

YouTube congratulated T-Series on Twitter, telling the Indian record label to make room on its shelf for a new trophy — similar to the Play Buttons the company hands out to channels that reach 1 or 10 million subscribers.

T-Series also thanked fans for helping the company reach the milestone. Hitting 100 million subscribers doesn’t necessarily help the channel, but it is a point of pride.

The milestone comes after a months-long battle with Felix “PewDiePie” Kjellberg to become the largest channel on YouTube. In the process, both channels grew by tens of millions of subscribers, and the widespread attention gave T-Series global recognition.

The record label has grown rapidly thanks to a mixture of movie trailers and songs from Bollywood movies — almost primarily in Hindi. The record label joined YouTube in 2010, although it was started in the early 1980s by Gulshan Kumar and Bhusan Kumar.

Since 2010, T-Series has uploaded a staggering 13,000 videos to the platform and amassed an even more impressive 71 billion video views.

T-Series’ top contender PewDiePie is not far behind with 96 million subscribers and is surely on the verge of becoming the first-ever independent channel to achieve the milestone of 100 million users.

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