Facebook to use AI to become more sensitive

New Delhi: Facebook has announced that it would use artificial intelligence to help find profiles of people who have died so their friends and family members won’t get, for instance, painful reminders about their birthdays or anniversaries.

The leading social network also announced it is also adding a “tributes” section to accounts that have been memorialised, that is, designated as belonging to someone who has died. Friends and family members will be able to write posts and share photos in this section to remember their loved one.

The social media giant is also tightening its rules around who can memorialise an account. Until now, anyone could do this by sending the company proof that someone had died, such an obituary. Now, it will have to be a friend or family member.

The company made these changes in response to users’ experiences with seeing their loved ones’ profiles pop up on Facebook after they had died.

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