Apple scrapped feature could have made iPhone setup seamless
Apple apparently investigated a "white-glove" upgrade program that was set to ship a new iPhone, pre-loaded with your data.
Apple reportedly considered a feature that could have made upgrading to a new iPhone almost completely seamless.
Under the proposed system, customers enrolled in Apple Upgrade could have received their new device at home with their data already transferred.
According to Bloomberg’s Mark Gurman, Apple had discussed a so-called “white-glove” service where a new iPhone would arrive ready to use, with data transferred using the customer’s iCloud backup.
The idea was aimed at making regular device upgrades easier for people who frequently replace their phones.
However, the feature was never launched. One major challenge was that the iCloud backup could have become outdated between the time the data was transferred and the time the customer received the phone.
Privacy concerns around transferring personal data to a new device were another potential issue.
Apple already has a system called Presto, which allows store employees to update iPhones while they remain inside their boxes.
A similar approach could potentially have been used for the proposed upgrade service, but Apple ultimately decided not to introduce the feature.
