XEBS –Ahluwalia Center Of Excellence Rolls Out Its First Programme In Sports Management

Bhubaneswar: The XEBS-AHLUWALIA Centre of Excellence in Sports Management in Bhubaneswar has announced to roll out of its very first program in Sports Management.

The Centre is offering a three-month certificate program, with the first batch kicking off on October 27.  A special introduction to the short program was unveiled at XIMB in presence of Chairman, XEBS Ashley Fernandes and Vice-Chancellor Xavier University, Father Antony Uvari.

Over 200 people including sportspersons, government representatives, professionals and students with an inclination towards sports turned up to get a preview of the three-month certificate course.

The short program is developed as a precursor to the Master’s degree to be launched in 2020 and will be a stepping-stone towards taking advantage of the immense opportunities in the sports ecosystem of Odisha. The program will be a smart blend of theoretical and exciting hands-on and experiential learning with the backdrop that Bhubaneswar, which is being called the sports capital of the country, will play host to at least three high profile sports events during the period from October to December including the FIH Hockey Qualifiers in November 2019.

Sports Management Professionals and Academicians from emlyon business school, France, where the Master’s program in Sports Management is running successfully, and Indian professionals and academicians, have crafted the curriculum.

The certificate programme will have nine modules that would be spread over 12 days (classes will be held on Saturdays every week) with eight hours of teaching each day. The courses being taught are aimed at Sports Organizations and range from Innovation and Leadership, Strategic Management, Sports Marketing, Financial Management, Management of Sports Events, Strategic Communication, Sponsorship and Patronage as well as Corporate Social Responsibility in the Business of Sports.

Prashant Ahluwalia, Managing Director, KJS Ahluwalia Group said, “We are happy to have extended our support to this Center of Excellence in Sports Management, which will not only give an edge to the state of Odisha for working towards a thriving sports ecosystem, it will also be a preferred destination for anyone wanting to pursue a career in this domain.”

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