Bhubaneswar: East Coast Railway (ECoR) has signed an agreement with National Aluminium Company Limited (NALCO) for the display of Odisha’s art, culture and heritage on the exteriors of Bhubaneswar-New Delhi-Bhubaneswar Rajdhani Express.
NALCO will sponsor high-quality designs on vinyl wrapping sheets to drape the Rajdhani trains. The ECoR has three sets of train rakes of Rajdhani Express. The designs have been made such that each coach will have a distinct display. The designs will adorn the exteriors of the train.
The designs will promote three themes – dance forms, archaeological monuments and flora and fauna of the State. “This will go a long way in promoting tourism potential of Odisha and promote traditional Odishan Art,” said Ajoy Behera, Principal Chief Commercial Manager of ECoR.
These designs will be placed between the glass windows of the coach on the exterior side. There will be two more strips, one at the top and the other at the bottom, reflecting various designs in Traditional Pattachitra form.
There are a total of three rakes for Rajdhani Express. Each rake will consist of about 15 coaches. NALCO will pay Rs 1 crore for each rake as advertisement revenue to The ECoR. “ NALCO’s designs and logos will also feature on the coaches. Reputed designers and agencies have been engaged for the exercise,” said an official.
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Ms Kalinga