KIIT School of Mass Communication Organises Public Relations Summit

Bhubaneswar: The KIIT School of Mass Communication on Saturday organised its first Public Relations Summit- “Public Relations: Telling Your Own Story in a Dynamic World”- to mark the occasion of National Public Relations Day.

Gracing the inaugural session as chief guest, Rana Yashwant, Group Managing Editor, India News said, “A country is functional only when the citizens have different opinions and understanding. Quality and skill is required to have a future in public relations, he added.

Chief Speaker Amarjyoti Mahapatra, Chairman, PRSI, Bhubaneswar Chapter said about the role of Public Relation in the ancient era. The present scenarios of Public Relations and Mass Communication have changed so far with respect to information technology. He also explained the popular mantra- “Accept the change, Adapt and innovate’.

Giving his presidential address, Prof. Hrushikesh Mohanty, VC, KIIT Deemed to be University, encouraged the students to make their own stories that will set examples. He wished the students to meet their goals by utilizing opportunities wisely.

Addressing the gathering, Prof. Himansu Sekhar Khatua, CEO, School of Mass Communication lauded the efforts of his team to organise such a vibrant event. He announced the Public Relations Summit to be the annual event of the school which will be organised always on the eve of the National Public Relations Day. Ruby Nanda, Faculty, KIIT School of Mass Communication gave the welcome address while Sudarsan Sahoo, Faculty proposed the vote of thanks.

The speakers for the plenary session were Jyoti Prakash Mishra, Chief Public Relations Officer, East Coast Railway; Dr. Santanu Rath, Director, Personnel, Odisha Mining Corporation Ltd.; and Prashant Kumar Hota, Executive Vice-President, Group Head CSR, Education & Sustainability Head, Odisha Corporate Communications, Jindal Steel & Power Ltd.

Mishra pointed out different aspects of PR activities of Indian Railways, while Rath recounted the story of his involvement in restoration of power in the Phailin-hit districts of Odisha in 2013.

On his part, Hota narrated his own story on his struggle to get a space to be listened. The speakers also answered several queries of the participants by providing real life examples.

More than a hundred students and faculty members from the journalism and mass communication departments of Utkal University, Ravenshaw University, Berhampur University, Birla Global University and other affiliated colleges participated in the event.

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