Bhubaneswar: Chief Minister Naveen Patnaik on Monday released the TV Commercial (TVC) for the upcoming 22nd Asian Athletics Championships.
National Award winning Bollywood director Nila Madhab Panda has produced the TVC aesthetically merging sports with tourism of Odisha.
“Shot in various attractive locations of Odisha and making a visual mix of our rich heritage with sports is intended to showcase Odisha’s rich culture and heritage in all parts of the world,” said Panda.
More than 1000 athletes from 45 Asian countries will take part in 42 disciplines in the championship, the biggest ever in the competition’s history.
The mega sporting event would be held from July 5th to 9th 2017 at Kalinga Stadium.