Akshay Kumar apologises for endorsing tobacco brand, steps down as brand ambassador

Bollywood star Akshay Kumar recently joined Shah Rukh Khan and Ajay Devgn to endorse a tobacco company. The actor took to his social media on Wednesday night to apologise to his fans.

In the note he wrote, “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi.” His note further read, “With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes. Akshay Kumar.”

Take a look:


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A post shared by Akshay Kumar (@akshaykumar)

Fans flocked to the comments section to react on the Akshay’s note. One user wrote, “But as a fan….boht hi humiliating tha ye ad dekhna (As a fan, it is very humiliating to watch such ads).” another comment read, “we youth consider you as our idol, you don’t need any such ad like that.”

Have a look at some of the reactions below:

For those unversed, Akshay Kumar was trolled a lot for promoting the pan masala brand through an ad. As his fans were upset over his decision, some also dug out one of his old videos where he could be heard saying that he will never endorse products which affect heath. Now it is to be seen if the brand continues to use him in their ads.

Also Read: Akshay Kumar starrer ‘Bachchan Pandey’ review


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