By- Md. Mojahid Raza
Mumbai: It is a known fact that Amul always comes up with the best tributes and ads on various issues and happenings in the country. And the latest happening to feature in Amul Advertisement is the royal style wedding of Nick Jonas and Priyanka Chopra which was recently held at Jodhpur’s Umaid Bhawan Palace.
Congratulating the newly weds in the cutest and the sweetest way possible, the food and beverage brand posted a tribute to the jodi through its trademark ‘Utterly Butterly Girl’ Ad with captions that read, “Joinus for the shaadi’ and “Umaid for each other.’
While the word play is pretty apparent, it does give you a good chuckle and leaves you feeling happy for the lovely couple. Amul put up these pictures after the couple hosted their Christian wedding on Saturday, December 1, at Umaid Bhawan Palace Hotel in Jodhpur.
As we all know, Amul ads are unique and are a treat for a common man as well as a linguist. The main elements of Amul ads are the picture, the main text and the slogan. The picture is what catches the attention of the audience, what ignites the curiosity being always the key factor to read the message. The contextual knowledge helps in forming the cohesive link between the textual message and the event depicted as a picture. The slogan usually refers to the event or people and links it with the product butter in a witty way.
Amul girl, the iconic figure with round eyes and blue hair, transforms herself into different personalities or accompanies different personalities. The personalities are easy to recognize as they are often the one in the news in that week. The pictures may be a replica of the pictures found in newspapers or in posters.
Amul advertisements use humor as an effective tool for advertising and thereby, for marketing. These bilingual advertisements also expect the audience to have the appropriate linguistic knowledge which includes knowledge of English and Hindi vocabulary, morphology and syntax. Different techniques like punning, portmanteaus and parodies of popular proverbs, expressions, acronyms, famous dialogues, songs etc are employed to convey the message in a humorous way.
Coming back to Nick and Priyanka’s ‘Grand Wedding’, the couple will host their first reception in New Delhi on Tuesday. Prime Minister Narendra Modi is expected to grace the reception. As per reports, Priyanka and Nick have personally invited the Prime Minister for their Delhi reception.
Also, Hollywood star Dwayne Johnson (The Rock) who is a mutual friend of Nick and Priyanka may also attend the reception. Sonali Bendre, who is back in town, is also expected to attend the event.
Meanwhile, Priyanka’s mother-in-law Denise Jonas has gifted her a pair of earrings worth Rs. 55.46 lakhs. The design is called Snowflake earrings and it is made of gold and studded with beautiful white diamonds.
Also Read: Pictures: Priyanka Chopra & Nick Jonas’ Mehendi Ceremony In Jodhpur
Ms Kalinga