Automobile Manufacturer Skoda Expands Base, Registers 20,000 Bookings

Bengaluru: Skoda India has multiplied customer touchpoints in southern India informed the  Automobile Manufacturer in a recent media release.

Skoda Auto India has expanded its sales and service touchpoints from 38 in 2020 to 70 in 2021 and has recently inaugurated new facilities in Bengaluru, Hyderabad, Chennai, Mysuru and Puducherry.

The Southern network expansion by 84% has fueled 90% sales growth in YTD 2021 over 2020.

The newly launched Skoda Kushaq has received over 20,000 bookings.

Skoda Auto India has been steadily expanding its market presence across India with a focus on southern India.

The Czech auto brand has grown its customer touchpoints by 84% in the southern market over the last year, where the dealer network grew from 38 touchpoints in 2020 to 70 touchpoints in 2021.

This expansion plan is in alignment with the brand’s strategy of moving closer to customers by increasing the number of touchpoints across the country. This rapid expansion of the dealer network in the south, has resulted in 90% growth in sales, across southern region.

Skoda Auto India has also doubled its city-wise presence in southern India, from 19 cities in December 2019 to 38 in November 2021.

Along with the metro cities, the brand is now equipped and ready to serve customers in markets like Shimoga, Karur, Dindigul, Muvatupuzha and Kannur, with further plans to enter Tirupati, Karimnagar, Gulbarga, Bellary and Anantpur in the coming months.

Commenting on the successful expansion in 2021, Mr. Zac Hollis, Brand Director, Skoda Auto  India said, “Southern India is one of the most important markets for us and is vital to our growth strategy. While the industry faced headwinds in the recent past, this growth is testimony to our focused expansion plan.”

The inauguration of these new facilities is an important part to deliver on our business objectives, and will offer customers best-in-class services at their convenience.

He further added, “It isn’t mere coincidence that just as our expansion strategy is spreading its wings, our newer products like the Kushaq, which has crossed 20,000 bookings, are finding new homes quicker.”

Besides sheer numbers, these dealerships follow a uniform Skoda Auto imbibed theme of signature architecture, functional interiors, and rationalised business processes with an aim to enhance the overall customer experience.

The architectural concept of the dealership design reflects Skoda Auto’s philosophy, expressed in the slogan: “Simply Clever with a Human Touch”.

The aesthetics of the dealership facility is characterized by clear and simple shapes, harmonious colour combinations, modular design features, and a modern lighting concept.

The exteriors of the Skoda Auto dealerships will be the brand’s most powerful statement in the day and night – clear, transparent, modern, and open.